Editor's comment: Bold brands set creativity free
16 Jun 2010 | by Gareth Jones
Marketers need to be a lot bolder if they want to create truly distinctive brands.
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CREATIVE STRATEGY: Sponsors' double fault at Wimbledon
07 Jul 2011 | by Simon S Kershaw
I live in Wimbledon. But I don't go to Wimbledon. However, there's no avoiding that racquet and ball stuff during the last fortnight in June.
Opinion: Measuring marketing spend
13 Feb 2009 | by David Perkins
Encouragingly, it seems that clients are holding their nerve and heeding the lessons of previous downturns.
Opinion: Who loves you?
06 Feb 2009 | by Marc Cox
The Credit Crunch', 'Recession', 'Armageddon'. Call it what you will, the current times are having a seismic affect on our behaviour.
Opinion: Time to move on from acquisition to marketing programmes
29 Jan 2009 | by Matt O Brien
During the last six years, online marketers have had considerable success with acquisition programmes -- growing their sales volumes from the rich pickings afforded by the burgeoning online channel.
Opinion: Making 2009 personal
07 Jan 2009 | by Paul Kennedy
As 2009 fast approaches, the marketing industry is gearing up to start the New Year with determination and careful planning.
Opinion: How to monetise your eCommerce data
07 Jan 2009 | by Ben Langdon
During tough times brands tend to redirect above-the-line marketing spend to below-the-line opportunities and the unprecedented economic circumstances facing us today mean a sharp decline in marketing spend across the board -- with only investment in digital rising.
Opinion: Surprisingly, integration is still a hot topic
22 Dec 2008 | by Kevin Murphy
The debate about integrating on and offline media into one agency seems to have been around for so long that you might be inclined to think that it is no longer the hot topic it once was. That said I firmly believe that given today's economic climate the issue of integration is more relevant and necessary...
Opinion: Use words wisely to win clicks and influence people
26 Nov 2008 | by Tom Griffiths
When a consumer searches for your product or service online, you have a couple of seconds to catch their eye -- everyone knows this, but we need to remind ourselves of that fact.
Opinion: Step up to the data security challenge
19 Nov 2008 | by Andrew Sawyer
The data security issue rumbles on, and as we hear about more and more government ideas to reduce the risks of identity fraud and lost data, isn't it time we took a long hard look at whether we as an industry are doing our bit?
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