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Adwatch: Morrisons - 'Lulu Christmas'

12 Dec 2007 | by Oliver Lewis-Barclay, Managing director, Hooper Galton

Everybody knows celebs don't go to supermarkets. They use Ocado. Or the maid does.

Mark Ritson on branding: Private label is ready to take you on

28 Nov 2007

One can make a very persuasive argument for private labels being the strongest brands in Britain these days.

Adwatch: The weekly analysis of advertisement recall

28 Nov 2007

Q: Which of the following TV commercials do you remember seeing recently? Last Brand Agency/TV buyer % week 1 (-) Asda Fallon London/Carat 70 2 (3) Morrisons DLKW/Mediaedge:cia...

Careers: What's it really like inside John Lewis

28 Nov 2007

What is it like to work for, as Which? describes it, 'Britain's favourite retailer'?

Brand Health Check: Oddbins

21 Nov 2007

The off-licence is suffering, having lowered its prices and seen sales hit by the inclement summer, writes Jemima Bokaie.

Adwatch: DFS - 'All I want for Christmas'

21 Nov 2007 | by Rooney Carruthers, Creative director, VCCP

Thirty working days to go and it will be turkey and all the trimmings, but Christmas certainly comes fast in media terms.

Editorial: New age, new Co-op

07 Nov 2007 | by Craig Smith, editor

I have done business twice with the Co-operative Group in the past week, which, frankly, surprises me.

Adwatch: Asda - 'Ian Wright: trainee fishmonger'

31 Oct 2007 | by Matthew Palmer, Executive planning director, WCRS

It seems compulsory for supermarkets to use celebrities in advertising.

Editorial: Brands suffer BOGOF delusion

31 Oct 2007 | by Craig Smith, editor

We weren't trying to be funny when we chose to feature not one, but two BOGOF stories so prominently in this week's Marketing news.

Editorial: Doing content for the kids

24 Oct 2007 | by Craig Smith, editor

McDonald's called the Marketing office last week, unhappy with our news story 'McDonald's to rejig kids site' (Marketing, 17 October).

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