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LONDON - Dave Buonaguidi, creative partner of Karmarama, reviews the Rimmel TV commercial which had the 11th highest recall with the public in the weekly Adwatch Ranking for 26 November.
Sainsbury's has signed up Ant and Dec up for its Christmas push and Marks & Spencer is again using an array of stars. Asda, however, has taken a different tack, using the residents of a Yorkshire village.
According to the latest instalment of McCann Erickson's Moodier Britain survey, 50% of people have little trust in banks. A quarter don't trust them at all.
Joe Thomas takes the hassle out of finding the right product or service - you ask the question, he'll provide the answer.
- Describe yourself in three words.
My marketing mentor is John Goodman - my father, not the famous actor.
- The first and second results are links to the website of a Canadian graphic designer.
Founded in London in 1869, this retailer was the dominant player in its market over the late-19th and early-20th centuries. The brand relaunched in 1999, and since 2000 has used a TV celebrity to front its campaigns.
LONDON - Nick Hastings, founding partner of Krow Communications, reviews the Curry's commercial 'Next Day Home Delivery Service', which had the ninth highest recall with the public in the weekly Adwatch ranking for 19 November.
The US retailer is bucking the downturn, having found revitalisation beats repositioning hands down.
