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Laurence Green: Fast-food nation shows a healthy appetite for product

01 Sep 2011 | by Laurence Green

A vacation spent in the US is less an adman's holiday than a busman's holiday.

Think BR: The need for brand humility 2010

21 Jun 2010 | by Russ Lidstone

It's not a word that sits naturally in the brash world of advertising. But as the global economy stumbles forward, humility is the concept brand owners must embrace to engage with the consumers on whose patronage they depend. Euro RSCG's Russ Lidstone explains.

Editor's comment: Bold brands set creativity free

16 Jun 2010 | by Gareth Jones

Marketers need to be a lot bolder if they want to create truly distinctive brands.

Mark Ritson on Branding: The six core skills needed to be a great marketer

21 Oct 2009 | by Mark Ritson

The best marketers have a handful of core attributes and skills at their disposal.

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