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The day I started in government comms was the day Thatcher resigned

Former government comms adviser Siobhan Kenny remembers being behind the scenes for Margaret Thatcher's resignation in 1990.

Think BR: Standing out from the crowd

New products come and go at alarming speeds so you need to understand how to optimise the power and attraction of your brands, writes Richard Boyko, director, Ipsos InnoQuest.

On the Campaign Couch ... with JB

Q: Dear Jeremy, Should brands be ashamed or proud to win a place on the Advertising Standards Authority's "most-complained-about ads of the year"?

Danny Rogers: More mergers and acquisitions are coming

PR and marketing agencies are currently seeing a wave of mergers and acquisitions.

Think BR: Turning business into content

Inviting customers to be part of the experience of creating a product can reap big rewards, writes Rob Hinchcliffe, community strategist, Th_nk.

Think BR: Why start-ups fight even harder to be great

Start-ups are humble, nimble, better and different, writes Debbie Zaman, managing director, With PR.

Think BR: Can agency start-ups offer anything new?

It used to be that the best agency start ups were born during recessions, but Bob Willott questions whether that is the case any more.

Jeremy Lee: This is shaping up to be a topsy-turvy year in agency land

For an agency that failed to trouble the new-business rankings on the back page of this magazine throughout last year, and wasn't even in the top 20 by the end of it, is there evidence that some sort of progress has been made at JWT?

Marketing Guru on... avoiding chaos in the search for international growth

How does a rapidly growing brand ensure that its marketing efforts in various countries are co-ordinated? By establishing a leadership team to look at the big picture, writes Mhairi McEwan.

Marketing Guru on... keeping ahead of the youngsters

Senior practitioners should not be cowed by the idea that marketing is a young person's game, says Will Harris. On the contrary, their hard-earned experience could place them in a stronger position.


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