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CREATIVE STRATEGY: Thwaites walks the walk with Wainwright ale ads

A long, bracing walk through the English countryside. Always a pleasure. A long, refreshing draught of thoroughly English ale. Always a pleasure, too.

Argos: The retail chain's Christmas ad campaign is well-branded, but lacks creative ideas

A family of blue aliens landed on our planet last year, and, to their great credit, has been tirelessly promoting Argos ever since.

Forget the good old days. Creativity has never been better

Last week s British Arrows Craft Awards, following last month s Big Awards, marks the end of the awards season. Yet a new year of award shows are on the horizon. After the prize-giving the other night, there was the usual talk about how today s creative work is not as good as yesteryear s. It s the...

On the Campaign couch

Dear Jeremy, why do so many television commercials on air just now spend valuable time telling me it s Christmas and filling their spots up with Santas, snow and sleighs? Don t they know we know it s that time of year? I can tell you don t know anything about advertising. (I was about to say "I can...

ITV's resurgence should give us all cause for optimism

The combined weight of the ITV sales team almost caused the stage to buckle as they piled up to prise their gong for TV Sales Team of the Year from Alex James at the Campaign Media Awards. Their cause for celebration was understandable and it shows just how far the sales team has come despite (or...

On the Campaign Couch

We are hosting a "behind the scenes in advertising" career day for 20 students later this month. It has taken quite a bit of time and organisation at our end: we have three senior agency bods (including myself) writing presentations, finding briefs for them to do work on and getting people in to listen...

CREATIVE STRATEGY: EE launches with big bucks, but no big bang

Occasionally, very occasionally, advertisers are well within their rights to do something that's really "out there".

Think BR: The pitfalls of enthusiasm

As a recent cycling safety campaign from Karmarama shows, it can be worth listening to the sceptics, writes Peter Gilheany, director, Forster Communication.

Advertising should be a risky business you could lose in

We understand more about people than ever before. When they start to behave all predictably irrational, we just smile wisely and mutter something world-weary about another bad case of hyperbolic discounting. Data is unlocking new insights all the time, but behavioural economics has arguably unlocked...

A killer campaign needs a killer brief - it's not all about TV

Cindy Gallop demands that "adland blow themselves up and start again". In her speech at The Guardian s Changing Advertising Summit, she said that even new agencies were populated by those who had enjoyed distinguished careers in traditional agencies. Young, hungry start-ups begin by being old. The...

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