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Remember last summer? The country went into a kind of joyful meltdown, kicked off by Danny Boyle's brilliant Olympic opening ceremony - for many people the finest ad for Britain ever made.
Fifteen years ago, there were no Media Lions at Cannes. Its growing presence at the 59-year-old festival is testament to the central role media now plays in marketing communications.
Rockstar Games is among the greatest exponents of advertising in the world. Yet its registered media spend is minuscule. It relies instead on a virtuous circle involving word of mouth, PR and uploaded film content. Its November 2011 teaser for Grand Theft Auto V (a video game that doesn t launch until...
Spencer Berwin has high expectations for the outdoor specialist in 2013 as significant investment in the medium continues apace.
Social video expert Unruly evaluates the latest Nike viral campaign.
A long, bracing walk through the English countryside. Always a pleasure. A long, refreshing draught of thoroughly English ale. Always a pleasure, too.
The combined weight of the ITV sales team almost caused the stage to buckle as they piled up to prise their gong for TV Sales Team of the Year from Alex James at the Campaign Media Awards. Their cause for celebration was understandable and it shows just how far the sales team has come despite (or...
Occasionally, very occasionally, advertisers are well within their rights to do something that's really "out there".
As a recent cycling safety campaign from Karmarama shows, it can be worth listening to the sceptics, writes Peter Gilheany, director, Forster Communication.
We seem to have a travel theme going on. Last week, it was British Airways. Now for a brand that's more ... down to earth, shall we say.
