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A long, bracing walk through the English countryside. Always a pleasure. A long, refreshing draught of thoroughly English ale. Always a pleasure, too.
At last, the English summer has started. I'm not talking about the weather, of course, but the opening rounds of UEFA Euro 2012 in Poland and the Ukraine.
Feeling peckish? Is it that time of day? Being famished can affect us in strange ways. I don't need a watch to tell me it's lunchtime, my brain simply starts to shut down. That is signal enough.
What is the purpose of advertising? Well, using the phrase adored by every parent, "It depends".
Have you heard, or rather seen, the one about the chicken in the Blackburn Rovers dressing room?
I live in Wimbledon. But I don't go to Wimbledon. However, there's no avoiding that racquet and ball stuff during the last fortnight in June.
Gentle readers, please indulge my short diversion into history and archaeology. As I scribble this, my partner is writing an MA dissertation on Anglo-Saxon amulets in Conversion-period England.
I have sometimes been described as, quote "a hard-core DM-er". Fair enough. It is true that I am reasonably well-versed in the reasons why an advertiser might require a tangible response to their communications and how to generate said action.
If there are such people as regular readers of 'Creative Strategy', they'll know that your reviewer has moments of despair at the general state of craftsmanship in our industry.
One thing you can be sure of when you eat at our place is that you'll be served butter - marge is, as far as I am concerned, a character in 'The Simpsons' and not something you'd ever serve to a guest.
