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Toyota: ad for the GT86 model offers thrills aplenty and is beautifully paced

18 Sep 2012 | by Steve Hastings, planning partner, Isobel

Back in the age when I could still remember the taste of semolina - we're talking the 80's - we were young, foolhardy and had the world in front of us. All we had to do was to carry on being our brilliant selves and we would be rich and famous.

CREATIVE STRATEGY: VW's Polo campaign goes from strength to strength

14 Jun 2012 | by Simon S Kershaw

This film hit a nerve. Well, actually not "hit" so much as moved, tickled and embraced. This film being the latest TV commercial for VW Polo.

CREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys

04 Apr 2012 | by Simon S Kershaw

Your reviewer is back in Blighty after recently touring Australia. Given the outrageous scale of the place, much driving was involved.

CREATIVE STRATEGY: Flaming Ferraris all round for Honda's 80s tribute

01 Feb 2012 | by Simon S Kershaw

Ad agencies have always had a penchant for ripping off films, whether Hollywood blockbusters or student projects.

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

08 Jul 2011 | by Simon Clift

The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical eye on last month's celebrity-laden event and its client and agency attendees.

CREATIVE STRATEGY: When copy's in pole position, it had better be great, Audi

02 Jun 2011 | by Simon S Kershaw

Copy, eh? It's a bugger and no mistake. Should we even bother? A few years ago, one advertising luminary declared, basically, that all press ads should be 48-sheet posters. No more perfectly penned paragraphs, but five words or less.

CREATIVE STRATEGY: A sense of humour ... success, by Land Rover

12 May 2011 | by Simon S Kershaw

Humour has to be one of advertising's most potent weapons. We could all do with a laff. And when brands bring us a smile, we're prepared to spend more time in their company and grow to like them.

CREATIVE STRATEGY: VW feels The Force

10 Feb 2011 | by Simon S Kershaw

Some people really to know how to push all my buttons, writes Simon Kershaw.

CREATIVE STRATEGY: Feeling broody, anyone? Lexus may have the answer

15 Jul 2010 | by Simon S Kershaw

Simon Kershaw applauds a Lexus press insert for gathering the tyre-kickers with striking creative.

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