CREATIVE STRATEGY: Sponsors' double fault at Wimbledon
07 Jul 2011 | by Simon S Kershaw
I live in Wimbledon. But I don't go to Wimbledon. However, there's no avoiding that racquet and ball stuff during the last fortnight in June.
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On the campaign couch...with JB
08 Nov 2012 | by Jeremy Bullmore
Q: I'm creating a Christmas TV campaign for a client and they're insisting on using a celebrity. I hate the idea but they're dead set on roping in some Z-lister to front the campaign.
It's Cannes, but not as we knew it...
19 Jun 2008 | by Cordell Burke
The world has moved on and with it so have all the awards. But why is UK direct marketing not delivering quite like it used to? asks Cordell Burke, executive creative director at Tequila\.
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