Overseeing a global network of more than 7,700 employees, operating in 132 offices around the world, makes travel a large component of my job. I am often in airport lounges more than my own kitchen, but travelling has always been a personal passion.
As I write, M&C Saatchi's "best-ever client" is about to be cremated. Let's hope it ultimately finds a replacement. But this is a serious point. Margaret Thatcher, love her or loathe her, was a truly great brand.
The new agency chief executive has put a stop to the Friday afternoon drinks trolley run. Is this a wise decision reflecting solemn times or a worrying sign that my new boss is a charmless killjoy?
Heritage ads and TV programmes and features about the past seem to be increasingly common. But is retreating to nostalgia the last refuge for a brand in trouble or a sensible strategy in uncertain times? As I fruitlessly point out every three months, this is not an intelligent question. You might...
Spencer Berwin has high expectations for the outdoor specialist in 2013 as significant investment in the medium continues apace.
It's high time that serious advertisers stopped goofing about. The horsemeat and Oscar Pistorius gags weighed heavy on social media channels last week and exposed the more tedious among their audience.
I'm the marketing director of a famous sausage brand. Should I sign off a campaign pointing out that the meat in our products is of the highest quality and hasn't been near a horse stable? Or should I ride out the storm, pull adspend and wait for all the fuss to die down?
"Behold the sun king?" Justin King addressed the Wacl dinner earlier this week.
Ploughing through agency submissions for the Campaign School Reports (out next month), the issue of trust is played out in its own little way.
If you were still a young chap, would you be content to ply your agency trade in London or would you be busting a gut to land a big job in China or another Asian hotbed of action? It s 30 years since the publication of Professor Theodore Levitt s Harvard Business Review article The Globalization...
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