Sainsbury's has a lot going for it, but where's the soul?
28 Feb 2013 | by Danny Rogers
"Behold the sun king?" Justin King addressed the Wacl dinner earlier this week.
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Two topics dominated media talk around Charlotte Street last week: the exit of Alex Altman as the chief executive of Initiative and whether Tesco might be preparing to review its 20-plus-year relationship with the Interpublic agency.
"Behold the sun king?" Justin King addressed the Wacl dinner earlier this week.
Tesco's review of its advertising account is the perfect time for it to work out what it really stands for, writes Elly Woolston, client partner, {united}.
With the deepening economic gloom, it was probably inevitable that those chirpy Christmas ads that have come gamboling on to TV over the past few days have provided some sharp ammo for anti-advertising commentators.
The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical eye on last month's celebrity-laden event and its client and agency attendees.
It's not a word that sits naturally in the brash world of advertising. But as the global economy stumbles forward, humility is the concept brand owners must embrace to engage with the consumers on whose patronage they depend. Euro RSCG's Russ Lidstone explains.