Is it time to rethink the use of behavioural insights after they led to a campaign based around how people dispose of their used toilet paper? It s hard to conceive of a sequitur more deserving of the prefix non. An insight (and most insights aren t insights at all but banal observations emerging...
The departure of the McCann London chief executive, Chris Macdonald, from these shores is a curious one: last Wednesday, he was in reassuringly familiar form strutting around the IPA Members Lunch, occasionally interrupting his glad-handing to push his glasses up his nose in trademark fashion. Nothing...
Does London need another creative agency? When it's Droga5, the answer is in the affirmative.
That funeral really had an impact. Richard E Grant leaving a bouquet of vegetables outside the church in memory of Richard Griffiths, Uncle Monty in Withnail And I, was a truly moving touch.
As you're probably aware, Baroness Thatcher died quite recently. Many people have used this event as an excuse to punt their own pet theories about everything from presidential politics to the poverty gap. What lessons, if any, can the marketing and advertising worlds draw from the life, work and character...
Danny Rogers and I recently moved from the world of PR into the broader one of advertising and marketing services.
I should probably be hinting at how incredibly busy I am in every sentence of this column.
My weeks are unfortunately measured not in hours and days, but in mileage and time zones, so I always try to plan my travelling well in advance - an effort that usually ends up proving that truism: "The best laid plans of mice and men often go awry."
I run a mid-sized agency, and we've always been really successful when it comes to pitches. Lately, we've lost one pitch after the next and some of ourclients with them. At first I thought it was just a run of bad luck, but now I m starting to feel I need to make some drastic changes. Shall I get some...
I've recently been chatting to one of the all-time gurus of media strategy about the state of planning in the industry. He worries that good consumer insight is being overshadowed by big data, that the exciting developments in this field will lead to real deep human insight being of less value to marketers...
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