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If anyone still questions the importance of comms skills and media training, they need only to listen to George Entwistle's catastrophic interview on Saturday's Today programme.
The BBC's PR teams earnestly stress the key messages of restoring public trust and confidence in the fallout from the Savile scandal, shockingly careless insinuations of child abuse and standards of journalism that would have discredited The Beano.
There is something very British and endearing about the way in which the BBC duffs itself up when things go wrong.
It is another autumn - or should that be 'fall'? - when we Brits are fixated with developments on the other side of the Atlantic.
The fractious parties in the coalition may choose to regroup and reassess during this period when the nation's attention is focused on the US election and the horrific child abuse scandals casting a shadow on major institutions.
It was the niftiest PR two-step, shifting a tsunami of hostile media headlines to an even bigger wave of coverage 24 hours later that vindicated the brand's five-star values.
The media had years of fun during the 1990s running stories about Conservative splits over the EU and still long for the opportunity to reach for their favourite old record and give it one more spin.
'Everyone in the hurricane's path should immediately make their way to their second or third home' - Mitt Romney. It was a spoof, of course, but typical of the social media discourse during this critically poised US presidential election.
I don't know what they make of it in Seattle, but the UK headquarters of Starbucks must have wondered what hit it earlier this month when it was taken apart on television and in the tabloids for paying virtually no UK corporation tax.
I used to think that the toughest PR job in the UK was comms director for British Airways, but BA - not to tempt fate - has been more stable of late. Now the job I wouldn't envy is PR chief at the BBC.
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