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Why a sustainable reputation matters

Wednesday's Autumn Statement from the Chancellor points to a protracted period of public spending reductions. This is likely to continue until 2020.

New Year PR Resolution: Mission, Value, Opportunity

This is the time of year that offices traditionally enter a kind of light trance as major projects are completed, Christmas holiday rotas are signed off and - that undeniable sign that the festival season has really arrived - the date of the company Christmas party is fixed. The wind down has begun.

Obama's campaign won as it grew out of a web culture

You're probably fed up with stories about big data and the Obama election victory by now. It's a shame - it's a story I'd loved to have written.

Who will take the lead amid calls for NHS clarity?

I spent a whole day last week taking part in some fascinating discussions about the future of the NHS in London and how to communicate the vision and strategy associated with this.

Alex Aiken: Learning lessons from German comms measurement

The Germans are now exporting communications measurement. At a conference in London last week the German Public Relations Society (DPRG) and the International Controller Accounting Association (ICV), unveiled their 'Controlling Communications' approach.

Luke Blair: From practitioner to leader

The trend to make frontline practitioners the leaders of our institutions is exemplified by a number of current high profile figures.

Cameron draws election battle lines

Last week David Cameron sought to regain the initiative with a strong speech claiming the mantle of promoting aspiration and social mobility.

John Shewell: Using #socmed to predict the future

There has been a lot of discussion and few research papers written about how social media can influence organisation's reputations, but incredibly scant attention has been paid on how social media can predict trends. Until recently.

Miliband's speech has rattled Tories

Any lingering doubts about whether Ed Miliband's superb speech last week was game-changing have been dispelled by the Conservatives at their conference - they are obsessed with it.

Polly Cziok: Demonstrating value to the British public with #OurDay

For as long as I have worked in local government comms, and no doubt for many years before, the sector has been on a mission to make the Great British Public appreciate their local authorities.

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