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To be successful in this market, online agencies must be looking at all other avenues of the "buzz generation" like organic word-of-mouth campaigns, supporting audio and video content, social networking platforms, more traditional support and that darling of social media, Twitter -- however, we must...
Despite ever increasing economic gloom, the outlook for the marketing communications sector remains relatively positive, writes Andy Collins, senior partner at Results International, the adviser to agency owners looking to sell.
If you'd written that headline a few years ago you'd either have been consigned to the funny farm or, at the very least, invited to pursue your career elsewhere.
Many integrated campaigns employ PR but some do not use its full potential because of a lack of sensitivity to its peculiarities and the way the media should be handled, writes Nick Porter, a director of Iris PR.
