PR is still playing catch-up on data use
14 Mar 2013 | by Alec Mattinson
In the never-ending turf wars between marketing disciplines, effective use of data has long been an area where PR has failed to pull its weight.
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With the current hiatus on legislation to introduce a statutory lobbying register, the results of the APPC's annual members' survey are published at a perfect time to remind policy makers about the strength of support within our industry for the principle of universality when designing the new registration...
In the never-ending turf wars between marketing disciplines, effective use of data has long been an area where PR has failed to pull its weight.
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