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Think BR: Threats are simply dangers we can see

07 Jan 2013 | by Gareth Kane

A lesson from the games industry could affect marketers and creative agencies alike, writes Gareth Kane, planning director, Game Room.

Think BR: Playing with gamification can help promotional marketers win big

04 Jul 2012 | by Matt Butcher

For promotional marketers who get it right, gamification could offer great rewards, writes Matt Butcher, director, PIMS-SCA.

Think BR: Lose the 'gamification' label

16 Jun 2011 | by David Rose

If brands want to harness the marketing power of gaming they need to look further than 'gamification', writes David Rose, chief executive, We R Interactive.

Think BR: SXSW Interactive...It's all about the second screen

15 Mar 2011 | by Nigel Gwilliam

There's been a lot of noise emanating from the South by Southwest Music, Film and Media conference this year. Nigel Gwilliam, digital consultant at the IPA, travelled to Texas, so you didn't have to.

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