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'Is VoIP the next tech PR goldmine?' was interesting, if a little odd (PRWeek, 11 November). Sure, VoIP represents an opportunity for PR companies with a client or two in that sector, but 'the next tech PR goldmine'? No more or less than many other technology innovations of the past decade or two.
I'm sure that anyone who recruits is familiar with the eager-beaver letters from Edina Monsoon wannabes, whose sole concept of PR has been forged by watching reruns of Absolutely Fabulous. These letters invariably include the term 'creativity' at least three times and wax lyrical about how much the...
I can usually tell how much of a crisis Tony Blair is in by the number of interview requests I get. In the past few weeks I have been virtually camped out in the local BBC studio.
I have to say the anonymous Scot who dismissed Gordon Beattie's suggestion that 'it's easier to sell in to the Scottish media if you're Scottish' is missing Beattie's point ('The Scottish media are not so parochial,' 11 November).
The Mirror's lurid revelations of 'Cocaine Kate' Moss and her drug-taking exploits last Friday gave us the opening scene in what has become an intriguing drama played out in the media. It is one that has the reputations of a number of fashion industry players at its heart.
This year has seen some truly outstanding examples of public sector PR. In terms of sheer creativity and effectiveness, few private sector campaigns have matched Greenwich Council's drive to improve the eating habits of local children, most notably through its involvement in Channel 4's Jamie's School...
The media is not exactly starved of column inches theorising about CSR, but what is lacking are genuinely news-worthy examples of companies actually doing things that are in line with responsible business practice.
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