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A view from the top

11 Apr 2013 | by Mainardo de Nardis

My weeks are unfortunately measured not in hours and days, but in mileage and time zones, so I always try to plan my travelling well in advance - an effort that usually ends up proving that truism: "The best laid plans of mice and men often go awry."

A view from the bottom

11 Apr 2013 | by Alexandra Shetcliffe

Wow! Never thought this redhead would be typing this. A "typical" week is jam-packed with briefings, client meetings, researching, drinks and, of course, the usual office banter.

Austerity is biting beyond those living on £53 a week

11 Apr 2013 | by Jeremy Lee

The political class spectacularly failed to cover itself in glory last week after trying to turn the appalling deaths of six children at the hands of the vile Mick Philpott into something that should be viewed along the narrow divide of party lines. Nonetheless, there was some brief respite to be had...

A view from the top

14 Mar 2013 | by Nicola Mendelsohn

This week, it's the 102nd International Women's Day, so it's a busy week filled with exciting events celebrating women. Some may question why, in 2013, there is still a need for such a day, but my response is a simple one. We still need this day and we need it because women are still not treated equally...

A view from the bottom

14 Mar 2013 | by Louise Windo

A frenzy of project briefings, revenue meetings, secret pitch missions and internet trawls, balanced with office gossip, Cheese Club and plenty of tea rounds - that pretty much sums up my "typical" week (if there is such a thing).

A view from the top

28 Feb 2013 | by David Jones

The week starts on Sunday night with the 11.30pm Air France flight from New York to Paris. As the only British chief executive of a French publicly listed company and living in New York, Paris trips are frequent. Land and go into meeting with the Peugeot Citroën chief executive and other senior management....

Brand Barometer: Nike's latest viral campaign reviewed

31 Jan 2013

Social video expert Unruly evaluates the latest Nike viral campaign.

Think BR: Exploring effectiveness

07 Dec 2012 | by Janet Hull

The IPA is now helping Brazil to explore advertising effectiveness, writes Janet Hull, marketing director, IPA.

Maybe technology can solve adland's financial problems

06 Dec 2012 | by Russell Davies

I write a lot about journalism here, which isn t really part of my brief. Reading a fascinating new report on the Tow Center for Digital Journalism website, I realised why. It s because although advertising and journalism have only really been connected by historical accident, so much of what needs...

Superstorm Sandy engulfed brands as well as New Yorkers

15 Nov 2012 | by Russell Davies

I imagine you ve done your 2013 planning by now. I hope so. But here s a thought why don t you pop open that spreadsheet and insert a new line and a new budget item and call them both Weather Disaster Response. It s bound to come in handy. Me and my family were in New York the other week, during...

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