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The media scene may be changing, but it's a case of plus ça change for some

By the time you read this, this year's Media360 event will be well under way in East London's ExCel - now positioning itself as an acclaimed Olympic venue, no less. Conference fatigue aside, never has the event's concept felt so appropriate.

There's a fine line between personalised and creepy

Google's executive chairman, Eric Schmidt, makes a fascinating interviewee: partly because, as the head of the world's pre-eminent search engine, he is uniquely powerful; partly because, as an electrical engineering graduate from Princeton, he is exceptionally bright; and partly because he is consistently...

Arif Durrani: Mad Men or Maths Men?

Technology continues to bring mass disruption to the media business. As our media coverage this week highlights, it is developments at the likes of Twitter, Microsoft, Yahoo! and Tumblr that are grabbing much of the attention.

Arif Durrani: Amscreen captures our attention outdoor

Outside somewhere, in a time long ago, before even Jean-Claude Decaux had pasted his first poster, the Romans were using the walls of Pompeii to advertise tourist destinations, local shops and political campaigns to the visiting masses.

Arif Durrani: Newspapers strike back with online paywalls

Will people pay for general news online? Not if they can get it elsewhere for free. Which is why the new strategies behind the pay models for the Telegraph brands - and, later this summer, The Sun - are rooted in more than selling generic news.

A view from the top

The week begins with a visit to the Mobile World Congress in Barcelona. It's an important part of the city's economy and they have built a new conference centre to accommodate it. More than 72,000 delegates from all over the world have turned up to talk all things mobile for something like four days.

Arif Durrani: Google's Squared is another welcome media boost

So, we have lost our AAA credit rating and Moody's expects UK growth to "remain sluggish over the next few years". What are we going to do about it? Well, in terms of industry initiatives, quite a lot, actually.

Think BR: From Vegas to the world

Tablets, giant TVs and a fridge that orders its own milk; Videology's John Tigg takes a walk round the halls at the Consumer Electronics Show in Las Vegas.

Think BR: How brands should use gaming

Video games have the potential to excite and engage audiences, writes Dom Duhan, digital director, Innovision.

Think BR: Keeping up with technology

How will well-known brands cope with the increasing number of challenges posed by new and disruptive technologies, asks David Finlay, managing consultant, digital, Purple.

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