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Congratulations to all the winners of Marketing's Agency of the Year 2009. In the supplement that accompanies this issue, you can read why every winner, and the runners-up, were so commended.
LONDON - McDonald's has attracted a lot of attention following its application to register its popular nickname, MaccyD's, as a trademark, raising the question of whether this brand strategy could work for others
Renault's 'Tales from the Glovebox' schools programme, which launched last week, has highlighted the question of whether it is appropriate to advertise to children in their place of education
In a high-risk, but potentially ground-breaking move, First Direct is rolling out ads that include both positive and negative comments made by customers about the bank's services on online forums
The Department of Health has issued a tender seeking 'external partners' to help develop a set of voluntary guidelines on how food and drink products should be marketed to children
A recent report on public health says that greater prominence should be given to the calories we consume in alcoholic beverages, but this has been rejected by senior figures in the drinks industry.
LONDON - David Buonaguidi, creative partners at Karmarama, reviews the Mini Babybel 'Derek, head cheesemaker' commercial, which came fifth in the 16 April edition of the Adwatch ranking of commercials with the highest viewer recall.
Unilever has delivered a timely reminder that advertising is simply the cream of 360 degs marketing.
Agency teams will kill for a good youth brand campaign. Often high profile and with the promise of a bit more creative fulfilment than an ad for an exhaust pipe, it can offer vital street cred to whoever is involved.
I woke up this morning with conjunctivitis in both eyes. The local guitar legend, could probably turn that into a 21st-century blues classic. But it is actually the truth. I needed to go to the doctor, so I took the morning off work - and what a splendid morning it was.
