Jeremy Lee on Media: Context is everything
05 May 2010 | by Jeremy Lee
Brands should focus more on getting their spots shown at the right time and less on making shows.
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Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
Industry figures agree the media agency business model is doomed, but the likely impact is unclear.
Andrew Walmsley on Digital: Make your affiliations pay
05 May 2010 | by Andrew Walmsley
Affiliate marketing is a highly effective channel, as long as you actively engage with the partner sites.
Andrew Walmsley on Digital: Media agency meltdown
28 Apr 2010 | by Andrew Walmsley
The industry's business model is about to implode, and the agencies have only themselves to blame.
Andrew Walmsley on Digital: A little more conversation
21 Apr 2010 | by Andrew Walmsley
Those brands using Twitter to best effect have focused on genuinely connecting with consumers.
Jeremy Lee on Media: It's a start, not an end
20 Apr 2010 | by Jeremy Lee
Media owners should avoid getting too excited at P&G's plan to increase its adspend this year.
Andrew Walmsley on Digital: Timing is everything
14 Apr 2010 | by Andrew Walmsley
Brands are being pulled into real-time communications by consumers' demand for interaction.
Jeremy Lee on Media: Thompson's kidding no one
31 Mar 2010 | by Jeremy Lee
The BBC's Strategy Review proposals serve neither its audiences nor its claims to fair competition.
Andrew Walmsley on Digital: Sauce for the goose
31 Mar 2010 | by Andrew Walmsley
LONDON - There should be no shift in the criteria governing the value of marketing when it comes to digital.
Andrew Walmsley on Digital: Best behaviour
24 Mar 2010 | by Andrew Walmsley
LONDON - Understanding the different types of behavioural targeting will help you refine your online strategy.
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