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Celebrities are increasingly using Instagram to endorse products, but the problem is they are doing it so badly, writes Richard Alford, managing director at M&C Saatchi.
As Reid Hoffman, co-founder of LinkedIn states, 'Detroits are everywhere'. He's referring to how once-great companies, like those at the heart of the motor industry, are losing their leadership positions more frequently and quickly than ever before.
Can you train people to be more creative? Aren't some people just more creative than others?
Facebook created something of a stir last week when it unveiled its first UK advisory board, comprising senior brand and agency marketers.
Coming back from a two-week family holiday in a Wi-Fi-free and telephone-signal-challenged wilderness, it's a relief to overcome the separation anxiety I've felt from the outside world and be reconnected with all the digital tools that help me keep in touch.
The week starts with a question. How would a digestive biscuit taste if you dunked it in peppermint tea? Probably horrible, the marketing team think.
Media research may be improving in accuracy in silos but, overall, we are building the Tower of Babel.
It's a straightforward enough question, but not one many of us dwell on for too long as we race toward execution. This means we lead perilous professional lives in comparison to our colleagues in finance, sales and beyond, with their more concrete sense of self.
It feels right to kick off the new Marketing with a fresh focus on new talent and techniques. I've spent a lot of time with the industry's rising stars over the past few weeks, and have almost always come away fired up by their openness, ambition and guts.
Attention young marketers. Here is a proposal to put in front of your chief marketing officer, aka the boss. You want a budget, a big one, to undertake some new consumer research. When asked what you wish to learn, your answer is simple: "I don't know."
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