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Inspired by greatness

01 Apr 2013 | by Claire Beale

It feels right to kick off the new Marketing with a fresh focus on new talent and techniques. I've spent a lot of time with the industry's rising stars over the past few weeks, and have almost always come away fired up by their openness, ambition and guts.

My Month: Marc Mathieu, Unilever

01 Apr 2013 | by Marc Mathieu

Unilever's senior vice-president of marketing on how the democratisation of marketing has taken power from brands and handed it to the consumer.

Paul Smith, James Dyson and Jonathan Warburton: what inspires Britain's eponymous entrepreneurs

28 Mar 2013 | by Charles Vallance and David Hopper

In their book, published next week, Charles Vallance, co-founder of VCCP, and David Hopper, founder of research firm H2 Partners, reveal what drives Britain's greatest eponymous entrepreneurs

Forget SXSW, it's time brands looked elsewhere for exciting new things

27 Mar 2013 | by John V Willshire

I have always enjoyed reading and listening to the chatter about SXSW from a distance.

Is Facebook guilty of 'trivialising' social engagement? The Marketing Society Forum

21 Mar 2013

NO - GILLIAN HARRIS, BRAND MARKETING DIRECTOR, GUOMAN AND THISTLE HOTELS Brands must be careful not to just 'shout into the void' but share relevant content and respond to - and engage with - users, to make activity on the social network worthwhile for the brand and useful and entertaining for the...

Learning code: Time for us all to recognise the creative value of those 0s and 1s

20 Mar 2013 | by Mel Exon, co-founder of BBH Labs

A biography of Beatrix Potter published last century may not sound like it should warrant a mention in a column about technology.

Should brands prioritise their current customers over the bid for new ones? The Marketing Society Forum

14 Mar 2013

E.ON's latest campaign focuses on loyalty, as the energy firm shuns aggressive acquisition tactics.

Brand agility must not be sacrificed in the name of best practice

13 Mar 2013 | by Graham Oakes

Adherence to marketing and technology best practice is important within an organisation, but cannot be allowed to become a drag on the agility of the business, writes Graham Oakes.

Are innovations such as live TV ads gimmicks with little brand relevance? The Marketing Society Forum

28 Feb 2013

The Territorial Army's latest campaign integrates live footage of military operations into its TV spots.

Should marketers seek City analysts' help to manage their campaigns? The Marketing Society Forum

21 Feb 2013

Nokia is recruiting City experts to help it improve the way it uses social-media data in its marketing

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