Marketers must embrace the commercial realities
20 Mar 2013 | by Claire Beale
The quote of the night at last week's Marketing Society homage to chief executives came from O2's Ronan Dunne.
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Paul Smith, James Dyson and Jonathan Warburton: what inspires Britain's eponymous entrepreneurs
28 Mar 2013 | by Charles Vallance and David Hopper
In their book, published next week, Charles Vallance, co-founder of VCCP, and David Hopper, founder of research firm H2 Partners, reveal what drives Britain's greatest eponymous entrepreneurs
Is the consumer mood deteriorating amid triple-dip recession predictions? The Marketing Society Forum
07 Feb 2013
Asda Income Tracker data paints a bleak picture of continued pressure on family income.
Think BR: Go East - the opportunity for luxury brands in China
05 Dec 2012 | by Debbie Bond
While China presents a significant opportunity for luxury brands, it is a difficult market to tackle, writes Debbie Bond, director insight services, eCommera.
Five lessons from Marketing's Next Generation of leaders
14 Nov 2012 | by Noelle McElhatton
Disenchanted, detached, demoralised. If that's your view of the next generation, you may be spending too much time with the Daily Mail.
Think BR: Of mascara and make-believe
12 Nov 2012 | by Jo Lee
Once again, a set of digitally-enhanced eyelashes have fallen foul of the ASA's guidelines, writes Jo Lee, research manager, Ipsos ASI.
Helen Edwards: Why the 'b-word' spells bad times for brands
10 Oct 2012 | by Helen Edwards
The decline of JJB Sports is another reminder that once a brand is described as 'beleaguered', the tag is extremely difficult to shake
Helen Edwards: 'Know your brand' is a neat winning formula
26 Sep 2012 | by Helen Edwards
The recent achievements of John Lewis and Greggs illustrate the importance of being true to your brand, and your market
Burberry in the trenches as stock price plummets
26 Sep 2012 | by Kim Benjamin
Did the stock market overreact to a slide in sales, asks Kim Benjamin.
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