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Far from sparking a national debate, the Andrex 'scrunch or fold' campaign appears to have united - and perplexed - most observers.
I once asked an ad creative to write a couple of paragraphs about a piece of work he was very proud of. We needed a pithy summary of the ad: 200-odd words, maybe less. And we needed our couple of paragraphs within 48 hours: a luxurious amount of time for deadline-driven journalists, but not, as it turns...
It is easy to get swept up in the developing online conversation about marketing theory, but we overlook the contribution of pioneering thinkers at our peril.
After the initial rush of enthusiasm for a technology, product or service has subsided, brands and consumers alike can re-evaluate and adapt to use them most effectively, writes John V Willshire.
The Territorial Army's latest campaign integrates live footage of military operations into its TV spots.
Marketing's unique weekly analysis of ad recall in association with TNS.
Sir Martin Sorrell reckons that Moody's decision to strip the UK of its AAA rating is further proof that (for now) we should all be looking to the Next 11 countries and even, still, the BRICS for growth.
Nokia is recruiting City experts to help it improve the way it uses social-media data in its marketing
When supply-chain issues mean brands no longer seem to stand for what they claim, it is time for marketers to ensure that their products keep their promises.
Someone far wiser than me pointed out not so long ago that the evolution of any (consumer-facing) technology drives single-mindedly toward simplicity of use.
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