Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
Industry figures agree the media agency business model is doomed, but the likely impact is unclear.
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Editor's comment: Google's evolution is key
19 Oct 2010 | by Gareth Jones
Ever since 1982, when KITT carried out its first wheel-spin on our TV screens as David Hasselhoff's sidekick in Knight Rider, the arrival of driverless cars has been eagerly awaited.
Reinventing marketing: Behavioural economics will shake marketing to the core
12 May 2010 | by Alan Mitchell
LONDON - Approaches based on rationality and emotional added value have been so thoroughly discredited that marketers now need to revise their notions about how branding works, writes Alan Mitchell.
Opinion: The Marketing Society Forum
12 May 2010 | by Staff
Does the return of the Shake n' Vac campaign signal a lack of creativity?
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.
Jeremy Lee on Media: Context is everything
05 May 2010 | by Jeremy Lee
Brands should focus more on getting their spots shown at the right time and less on making shows.
Andrew Walmsley on Digital: Make your affiliations pay
05 May 2010 | by Andrew Walmsley
Affiliate marketing is a highly effective channel, as long as you actively engage with the partner sites.
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.
Editor's comment: Red button's valuable legacy
05 May 2010 | by Gareth Jones
LONDON - The marketing director of a car company once told me he loved the 'clunkiness' of interactive TV because it meant consumers persistent enough to watch his red-button ads really wanted to buy.
Opinion: The Marketing Society Forum
05 May 2010 | by Staff
Is Barclays' talent-contest campaign an effective way to promote its refit?
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