23 May 2013
| by Tokunbo Ajasa-Oluwa
Paid internships are a great way to inject the wisdom of digital natives into a business, writes Tokunbo Ajasa-Oluwa, head of GoThinkBig.
01 Apr 2013
| by Helen Edwards
Attention young marketers. Here is a proposal to put in front of your chief marketing officer, aka the boss. You want a budget, a big one, to undertake some new consumer research. When asked what you wish to learn, your answer is simple: "I don't know."
Grant Duncan explains what marks out the modern marketer
In their book, published next week, Charles Vallance, co-founder of VCCP, and David Hopper, founder of research firm H2 Partners, reveal what drives Britain's greatest eponymous entrepreneurs
Blink and you might have missed it, which in many ways is rather apt, but last week marked two years of product placement in UK TV programmes. To call it a damp squib would be to underplay the non-starter product placement has so far turned out to be.
So, we have lost our AAA credit rating and Moody's expects UK growth to "remain sluggish over the next few years". What are we going to do about it? Well, in terms of industry initiatives, quite a lot, actually.
When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.
17 Jan 2013
Starbucks has introduced a 60p discount on lattes bought before 11am on Mondays.
10 Jan 2013
The Queen's Diamond Jubilee, the Olympics and Paralympics made last year a hard act to follow.
The book 'The Chimp Paradox', by psychiatrist Dr Steve Peters, is an easy-to-understand reminder that the human mind doesn't always operate rationally.