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Remember last summer? The country went into a kind of joyful meltdown, kicked off by Danny Boyle's brilliant Olympic opening ceremony - for many people the finest ad for Britain ever made.
Fifteen years ago, there were no Media Lions at Cannes. Its growing presence at the 59-year-old festival is testament to the central role media now plays in marketing communications.
Be careful what you wish for - it's the new media prognosticator's curse. You spend all this time saying "why don't they just..." and then they do, and all the unintended consequences come home to roost in a blizzard of mixed metaphors.
Recent trailers for The Apprentice show the candidates organising corporate awaydays for "major clients".
By the time you read this, this year's Media360 event will be well under way in East London's ExCel - now positioning itself as an acclaimed Olympic venue, no less. Conference fatigue aside, never has the event's concept felt so appropriate.
Marketers need to understand the different ways in which users expect to engage with brands on personal and professional social networks, writes Josh Graff, director, marketing solutions, LinkedIn EMEA.
There's more to community than talking to people on the social web, writes Jeremy Waite, head of social strategy at Adobe EMEA.
Imagine paying $1 billion for something that people assume you'll just ruin - that's a difficult position to be in.
Rockstar Games is among the greatest exponents of advertising in the world. Yet its registered media spend is minuscule. It relies instead on a virtuous circle involving word of mouth, PR and uploaded film content. Its November 2011 teaser for Grand Theft Auto V (a video game that doesn t launch until...
Google's executive chairman, Eric Schmidt, makes a fascinating interviewee: partly because, as the head of the world's pre-eminent search engine, he is uniquely powerful; partly because, as an electrical engineering graduate from Princeton, he is exceptionally bright; and partly because he is consistently...
