Julia Corkey: In defence of council newspapers
17 May 2013 | by Julia Corkey
They are routinely dubbed 'town hall Pravdas' or publications in which 'the sun always shines.'
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I'm using my column this month to tell a story. It's a story of determination, of keeping a dream alive, and ultimately, of success.
They are routinely dubbed 'town hall Pravdas' or publications in which 'the sun always shines.'
Getting the basics right is a phrase that perhaps most often pops up on training courses, in interviews, or during pitches.
A worsening financial crisis, growing distrust of politicians, concern over a scarcity of natural resources and the rapidly evolving nature of technology are just some factors reshaping society at all levels.
The death of Margaret Thatcher has brought out the best, the worst, and the silliest in the British media.
As I write, M&C Saatchi's "best-ever client" is about to be cremated. Let's hope it ultimately finds a replacement. But this is a serious point. Margaret Thatcher, love her or loathe her, was a truly great brand.
It may not have carried the huge headlines of benefit caps and the price of beer or cider, but after a string of Government changes and announcements in recent weeks, local authorities across England and Wales are now facing up to one of their biggest challenges in decades.
A small, yet fundamental, change in the fag-end days of the last Parliament altered the way select committees are chosen and is having a profound effect on the way that they do business.
The political class spectacularly failed to cover itself in glory last week after trying to turn the appalling deaths of six children at the hands of the vile Mick Philpott into something that should be viewed along the narrow divide of party lines. Nonetheless, there was some brief respite to be had...
So the new NHS is finally here, bringing the much discussed, often controversial, new NHS operating model - and a whole heap of new challenges for public communicators.