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Mobile is about more than just display ads, writes Mark Freeman, creative partner, Movement.
The Olympic and Paralympic top sponsors have taken a multi-disciplined approach to their online tie-ins but win few medals for co-ordination across channels, writes David Bowen, partner, Bowen Craggs.
Brits love to talk about the weather but we also love our pets, writes Marianne Knight, associate director, Ipsos Marketing.
If you weren't already familiar with the potential power of sponsorship and aligning your brand with particular communities, then the 2012 London Olympic Games will certainly have opened your eyes.
What does it mean to be British in 2012, ask Lauren Mattey, Andy McQuade and Jennifer Mallett of Ipsos Marketing
Bids are on the table for London's local TV channel after Ofcom released details of the bids for licences to run 21 local TV services.
Back when I was a lad doing poster buying, the best bit of the job was site inspections.
After being ceremonially doused in urine by the discerning crowd at the V Festival recently, it would be perfectly understandable if the X Factor runner-up Cher Lloyd feels somewhat trepidatious about getting on stage again.
Q: Dear Jeremy, I run a big advertising agency and one of my interns is stalking me.
TBWA used to be the second-best agency in London. When it was great, it had a chairman who was also a creative - Trevor Beattie. Now it's got another - Peter Souter.
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