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CREATIVE STRATEGY: Prometheus and stealing fire at TED

While all is chaos and misery for the Greeks, for the geeks all is lovely in the garden (excepting George Lucas's 'Star Wars' cash-ins).

Arif Durrani: Can Neil Jones help transform Johnston Press?

One thing you have to say about the lofty commercial media man Neil Jones, he doesn't shy away from a challenge.

Anthony Hilton: Put comms first in pay negotiations

A friend in financial PR said last week that the 'shareholder spring' ought never to have happened.

Danny Rogers: Nothing in public life is safe from being leaked

On Monday, two senior comms professionals were 'outed' for applying pressure on the BBC.

George Eustice: Addressing public anxiety is shrewd

This week, the Government carried out several significant policy adjustments, from VAT on pasties and caravans to proposals to hold certain inquests in closed courts.

Katherine Levy: Advertising proves to be the big issue for connected TVs

An Aesop fable depicts the moral that it is better to be wise by the misfortunes of others than of your own.

Tracey Follows: You don't need a cape and mask to have a superpower

What do you think the most wanted superpower is these days? Well, a cursory glance towards the internet will tell you it's body reformation, teleportation, shapeshifting, instant learning, an unbreakable spirit, fresh breath and bringing people back from the dead. It must say something about the expectations...

On the Campaign Couch ... with JB

Q: I heard of an agency executive who went to a pitch and, rather than presenting his own work, showed them all the work they would have liked to have done. Miraculously, he managed to win the client. Is this practice advisable?

Claire Beale: Forget the positioning, it's talent that counts

There's a beautiful symmetry to the birth of Joint this week, following so neatly the sale of Adam & Eve. As one agency bows out of the independent market (to become something bigger and even better, it's hoped), another jumps in.

Brand Manager of the Week: Andy Irving

Senior product manager, Xbox UK

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