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What are the best dozen books about advertising and advertising research, asks Paul Feldwick, writing on behalf of Credos.
Claire Beale editor, Campaign A lot of time has been taken making a lot of decisions in the compilation of this year s Annual . But one of the toughest decisions we took was to stick with our usual categories. Again, we have nominated an Advertising Agency of the Year, a Digital Agency of the...
The answer to digital disruption can't be to do more things in more channels, writes Christian Purser, head of digital strategy, M&C Saatchi Group.
Bob Willott ponders whether George Osborne's reliance on a new source of cash to balance his books is setting agencies a bad example.
The IPA is now helping Brazil to explore advertising effectiveness, writes Janet Hull, marketing director, IPA.
Dear Jeremy, I am a business director on a large UK-based brand in Slough. I have been asked by the client to find someone senior currently assigned to the account to do a six-month client-side secondment. I don t want to send my top talent as they will refuse or defect. But neither do I want to send...
I write a lot about journalism here, which isn t really part of my brief. Reading a fascinating new report on the Tow Center for Digital Journalism website, I realised why. It s because although advertising and journalism have only really been connected by historical accident, so much of what needs...
Last week s British Arrows Craft Awards, following last month s Big Awards, marks the end of the awards season. Yet a new year of award shows are on the horizon. After the prize-giving the other night, there was the usual talk about how today s creative work is not as good as yesteryear s. It s the...
Dear Jeremy, why do so many television commercials on air just now spend valuable time telling me it s Christmas and filling their spots up with Santas, snow and sleighs? Don t they know we know it s that time of year? I can tell you don t know anything about advertising. (I was about to say "I can...
My dad always told me to "celebrate my differences". It was good advice. We re not all the same. Nor should we want to be. Especially in an industry like ours, where it s vital that we understand differences. Our role as a communication agency is to help our clients change consumer behaviour, change...
