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CREATIVE STRATEGY: Thwaites walks the walk with Wainwright ale ads

06 Dec 2012 | by Simon S Kershaw

A long, bracing walk through the English countryside. Always a pleasure. A long, refreshing draught of thoroughly English ale. Always a pleasure, too.

Starbucks: has its tax offer come too late?

04 Dec 2012 | by Noelle McElhatton

Starbucks. Some people think that the brand should be renamed by changing just one letter [and yes, that t-shirt is available].

Think BR: Enduring brands

21 Nov 2012 | by Catherine Becker

The key to a brand's longevity lies in trust, writes Catherine Becker, chief executive officer, AdConnection.

Think BR: Keeping your soup fresh

21 Nov 2012 | by Simon Wright

Your brand may not be changing, but everything else around you is, writes Simon Wright, managing director, Greenwich Design.

Think BR: What are the supermarkets serving up for Christmas?

19 Nov 2012 | by Daniel Pallett

With the festive ad season upon us again what do the supermarkets have in store for us, asks Daniel Pallett, planning director, Pulse Group.

We'll call you: Coca-Cola

14 Nov 2012

Mole is losing a healthy-eating war with our offspring, and reckons the addition of a calorie-to-exercise counter on Coke's site sends an unhelpful message.

Five lessons from Marketing's Next Generation of leaders

14 Nov 2012 | by Noelle McElhatton

Disenchanted, detached, demoralised. If that's your view of the next generation, you may be spending too much time with the Daily Mail.

Is it practical to expect '10 out of 10' in every piece of creative marketing? The Marketing Society Forum

09 Nov 2012

Diageo chief marketer Andy Fennell recently urged marketers to avoid settling for 'seven out of 10'.

Diageo's 'shooting for 10' may not be Red Bull-risky but it should restore its creative edge

06 Nov 2012 | by Noelle McElhatton

First we had Unilever's rallying cry to its agencies to bring more magic and less logic to its marketing (Marketing, 25 October 2011). Now Diageo is making a similar challenge to its creative agencies

Think BR: Why retailers are losing the brand war

05 Nov 2012 | by Thayne Forbes

Are traditional retailers becoming more reliant on manufacturers, asks Thayne Forbes, joint managing director, Intangible Business.

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