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Think BR: Go East - the opportunity for luxury brands in China

05 Dec 2012 | by Debbie Bond

While China presents a significant opportunity for luxury brands, it is a difficult market to tackle, writes Debbie Bond, director insight services, eCommera.

Brand manager of the week: Ruth Start

14 Nov 2012

Brand lead, Very.co.uk

Five lessons from Marketing's Next Generation of leaders

14 Nov 2012 | by Noelle McElhatton

Disenchanted, detached, demoralised. If that's your view of the next generation, you may be spending too much time with the Daily Mail.

Think BR: Of mascara and make-believe

12 Nov 2012 | by Jo Lee

Once again, a set of digitally-enhanced eyelashes have fallen foul of the ASA's guidelines, writes Jo Lee, research manager, Ipsos ASI.

Helen Edwards: Why the 'b-word' spells bad times for brands

10 Oct 2012 | by Helen Edwards

The decline of JJB Sports is another reminder that once a brand is described as 'beleaguered', the tag is extremely difficult to shake

Helen Edwards: 'Know your brand' is a neat winning formula

26 Sep 2012 | by Helen Edwards

The recent achievements of John Lewis and Greggs illustrate the importance of being true to your brand, and your market

Burberry in the trenches as stock price plummets

26 Sep 2012 | by Kim Benjamin

Did the stock market overreact to a slide in sales, asks Kim Benjamin.

Five take outs from the CIM marketer salary survey 2012

25 Sep 2012 | by Noelle McElhatton

With the 2013 planning season in full swing, marketing chiefs and their HR colleagues are having hot sweats over that excel column marked 'salaries'.

Think BR: Branding the ingredients in the supply chain

14 Sep 2012 | by Stuart Whitwell

No matter where your business is in the supply chain, it pays to invest in building a strong brand, writes Stuart Whitwell, joint managing director, Intangible Business.

We'll Call You: Adidas

05 Sep 2012

Mole hoped that snapping up some Team GB kit would help us become the next Jessica Ennis, but the plan to qualify for Rio in 2016 has failed to get off the starting blocks.

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