to remove filtersThink BR: The data exchange
05 Dec 2012 | by Sam Zindel
Brands that are open about the value of the consumer data they use can expect to reap the rewards, writes Sam Zindel, senior data modelling analyst, iCrossing UK.
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Starbucks' tax bill shows truth will out
05 Dec 2012 | by Danny Rogers
The question about whether corporations pay their fair share of UK tax has been bubbling away for some time.
Think BR: Go East - the opportunity for luxury brands in China
05 Dec 2012 | by Debbie Bond
While China presents a significant opportunity for luxury brands, it is a difficult market to tackle, writes Debbie Bond, director insight services, eCommera.
Think BR: What impact has the iPhone 5 really had?
04 Dec 2012 | by Tim Villanueva
Marketers can leverage the power of the iPhone 5 to deliver even richer experiences, writes Tim Villanueva, mobile marketing strategist, Fetch.
Think BR: Big data = better marketing?
04 Dec 2012 | by Wolf Allisat
Understanding the relevance of data in today's world - where more is created every second of the day - is paramount to building a successful online presence, writes Wolf Allisat, chief revenue officer, TagMan.
Starbucks: has its tax offer come too late?
04 Dec 2012 | by Noelle McElhatton
Starbucks. Some people think that the brand should be renamed by changing just one letter [and yes, that t-shirt is available].
Think BR: Analytics holds the key to Cyber Monday success
03 Dec 2012 | by Peter Sieyes
The difference between Cyber Monday success and failure could all come down to data, writes Peter Sieyes, associate vice president of consumer marketing and innovation, Infosys.
Think BR: Keeping things real
03 Dec 2012 | by Sophie Kay
Placing the digital and the physical in two separate camps no longer makes any sense, writes Sophie Kay, account manager, 1000 Heads.
Think BR: Truth, lies and caveats
03 Dec 2012 | by Adele Meer
Caveats get a bad press, forever branded as the sneaky legal loophole for exaggerated advertising claims, writes Adele Meer, planner, AIS London.
Think BR: Why is brand journalism important?
30 Nov 2012 | by Patrick Barrett
Brands are beginning to realise the influence they can wield by fusing marketing and journalism, writes Patrick Barrett, founder, Simpatico PR, and former editor, Media Week.
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