to remove filtersThink BR: Hope springs eternal, but cash doesn't
11 Dec 2012 | by Bob Willott
Bob Willott ponders whether George Osborne's reliance on a new source of cash to balance his books is setting agencies a bad example.
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Think BR: Brand salvation is in curation
11 Dec 2012 | by Christian Purser
The answer to digital disruption can't be to do more things in more channels, writes Christian Purser, head of digital strategy, M&C Saatchi Group.
Think BR: We have 45 minutes to save newspapers
10 Dec 2012 | by Brendan Judge
Would a 45 minute slot at Mindshare's Huddle event be long enough to save newspapers, asks Brendan Judge, head of strategy, The Sun at News International.
Think BR: Microsoft signals break with digital media's past
10 Dec 2012 | by Tom Pepper
The foundations of digital marketing are being shaken, and marketers must respond to the new 'appified' architecture, writes Tom Pepper, UK sales director, Vibrant Media.
Why a sustainable reputation matters
07 Dec 2012 | by John Shewell
Wednesday's Autumn Statement from the Chancellor points to a protracted period of public spending reductions. This is likely to continue until 2020.
Forget a social strategy - it's what a brand has to say that really matters
07 Dec 2012 | by Gordon MacMillan
If 2012 has been about shaping and developing a social-media strategy, then 2013 will be about throwing that out of the window and starting again.
Think BR: Exploring effectiveness
07 Dec 2012 | by Janet Hull
The IPA is now helping Brazil to explore advertising effectiveness, writes Janet Hull, marketing director, IPA.
Think BR: The pursuit of attribution
07 Dec 2012 | by Simon McEvoy
What is attribution modelling worth to your business, asks Simon McEvoy, planning director, Tangent Snowball.
CREATIVE STRATEGY: Thwaites walks the walk with Wainwright ale ads
06 Dec 2012 | by Simon S Kershaw
A long, bracing walk through the English countryside. Always a pleasure. A long, refreshing draught of thoroughly English ale. Always a pleasure, too.
Helen Edwards: E-commerce feels wrong in the ritual of giving
06 Dec 2012 | by Helen Edwards
In a recent piece of informal research - look, I asked a few people - the discovery was made that choosing and buying a gift online can promote feelings of guilt.
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