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Think BR: Making ads work globally

14 Dec 2012 | by Eleanor Thornton-Firkin

'It won't work here' is a familiar phrase to all of us who are involved in global campaigns, writes Eleanor Thornton-Firkin, director, Ipsos ASI.

Think BR: The 12 best books about advertising

14 Dec 2012 | by Paul Feldwick

What are the best dozen books about advertising and advertising research, asks Paul Feldwick, writing on behalf of Credos.

Think BR: Good data protection law should not throttle innovation

13 Dec 2012 | by Nick Stringer

The European Commission's data protection proposals have the potential to set Europe's digital agenda back by years, writes Nick Stringer, director of regulatory affairs, IAB.

Welcome to The Annual 2012

13 Dec 2012

Claire Beale editor, Campaign A lot of time has been taken making a lot of decisions in the compilation of this year s Annual . But one of the toughest decisions we took was to stick with our usual categories. Again, we have nominated an Advertising Agency of the Year, a Digital Agency of the...

Futility of limiting British print media

13 Dec 2012 | by Ian Monk

The death of the nurse duped by the Australian radio station 2Day FM into putting through a call from prankster DJs to the Duchess of Cambridge's hospital ward sparked global comms challenges spanning every media platform.

2012: A curious mix of pride and vitriol

13 Dec 2012 | by Danny Rogers

As 2012 draws to a close, we can reflect on a fascinating year for PR, professional communicators and the wider media.

Will 2013 be better for Government?

13 Dec 2012 | by George Eustice

This is my final column for PRWeek and, as a bumpy year for the Government draws to a close, I wanted to consider how it can change its luck in 2013.

Think BR: How mobile CRM connects brands with the always on consumer

12 Dec 2012 | by Gavin Wheeler

if we get it right, mobile customer relationship marketing offers an open door to the always on consumer, writes Gavin Wheeler, chief executive officer, WDMP.

Think BR: Is Britannia cool again?

12 Dec 2012 | by Deborah McCrudden

With events like the Jubilee and OIympics, this has been a big year for Britain, writes Deborah McCrudden, managing director, Ipsos ASI.

Think BR: The future of digital advertising is true ad personalisation

11 Dec 2012 | by Sam Barnett

Consumers are becoming increasingly intolerant of ads that lack direct and immediate relevancy to them as individuals, writes Sam Barnett, chief executive officer, Struq.

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