to remove filtersThink BR: Which came first, the mobile site or the app?
20 Dec 2012 | by Mark Freeman
Don't make the mistake of thinking mobile is just about apps, writes Mark Freeman, creative partner, Movement.
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Think BR: Big data for one and all in 2013
21 Dec 2012 | by Ellen Valentine
Big data; it's creating quite the buzz in the marketing world, and with good reason, writes Ellen Valentine, product evangelist, Silverpop.
Think BR: How to score with the fans
19 Dec 2012 | by Edgar Kuipers
Sports sponsorship should be about storytelling and experiential, writes Edgar Kuipers, client services director, Havas Worldwide Amsterdam.
Think BR: Transparency is vital when it comes to personalised pricing
19 Dec 2012 | by Simon Robinson
How can UK marketers navigate the personalised pricing debate, asks Simon Robinson, senior marketing and alliances director EMEA, Responsys.
Think BR: Personally speaking
18 Dec 2012 | by Paul Porter
Personalisation is here and it's becoming increasingly sophisticated, writes Paul Porter, executive planning director, Mars London.
Think BR: Price comparisons must always be like-for-like
18 Dec 2012 | by Fiona McBride
Brands have to be careful not to run foul of the rules when running price comparison ad campaigns, writes Fiona McBride, trade mark attorney, Withers & Rogers.
Think BR: 2013: Gender recognition, dual screen shopping and 3D printing
17 Dec 2012 | by Matt Pye
What can we expect from the world of marketing in 2013, asks Matt Pye, managing director, Cheil UK.
Think BR: Building reputational capital
17 Dec 2012 | by Nathalie Nahai
In this exclusive extract from her book Webs of Influence, web psychologist Nathalie Nahai examines how brands can build reputational capital.
Bridging the loyalty chasm
17 Dec 2012 | by Stuart Evans
Brands are missing the mark when it comes to meeting the needs of their loyal customers, writes Stuart Evans, UK general manager, ICLP, iclployalty.com.
Think BR: What value is your sponsorship really giving you?
14 Dec 2012 | by Rupert Pratt
There is a danger in relying on branding as the sole means of evaluating sponsorship, writes Rupert Pratt, managing director, Generate.
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