Hit or Miss? Unveiling of Labour Party's general election slogan
24 Feb 2010
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On the Campaign Couch ... with JB
26 Feb 2010 | by Jeremy Bullmore
Q: Dear Jeremy, I'm a great believer in letting presented creative work linger in the client's mind - the overnight test. In my opinion, good work never needs to be sold.
Anthony Hilton: Make bonuses simple or lose out
24 Feb 2010 | by Anthony Hilton
Pay is going to be the top PR challenge for companies this year, but it is not at all obvious that firms understand how much the game has changed.
David Singleton: The long and short of political communications
24 Feb 2010 | by David Singleton
Four weeks ago, this magazine reported American pollster Stan Greenberg's sage advice to the Labour Party ahead of the general election.
Tara Hamilton-Miller: Call an election to stop the madness
24 Feb 2010 | by Tara Hamilton-Miller
February has been the oddest month, with the stagnant wait for Gordon Brown to have the guts to call an election.
Peter Holt: Communicating with the Trip Advisor generation
24 Feb 2010 | by Peter Holt
The media picture in Bristol is typical of many areas - a proud and established local paper with a historically declining readership, radio stations coming and going, and a shrinking regional TV presence.
Mark Kleinman on marketing and the City: Pushing the envelope
24 Feb 2010 | by Mark Kleinman
Royal Mail has long been in choppy waters, and things are only going to get more turbulent this year.
Andrew Walmsley on Digital: New media needs new PR
24 Feb 2010 | by Andrew Walmsley
The influence of digital channels on consumer perceptions extends far beyond their initial reach.
Mark Ritson on Branding: Toyota's structural flaw
24 Feb 2010 | by Mark Ritson
LONDON - The company's focus on a master-brand means that if one of its models faces problems, they all do.
On the Campaign Couch ... with JB
19 Feb 2010 | by Jeremy Bullmore
Q: David Felden of Hemel Hempstead writes: I've just read a copy of your magazine in the waiting room of my dentist.
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