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Media Perspective: Is it back to the 'old school' as agencies look for standout?

29 Oct 2010 | by Jeremy Lee

It's paradoxical that media agencies, which have built their business on the successful nurturing of their clients' brands through effective communications planning, seem singularly incapable of understanding, let alone managing, their own brands.

Perspective: How to make clients think they're getting value for money

29 Oct 2010 | by Rory Sutherland

If you want an amusing ten minutes online, simply Google "Amazon recommendation fail".

On the Campaign Couch ... with JB

29 Oct 2010

Q: I'm the most senior marketing director at the company I work for and have had, until now, complete control over our outward communications.

Best of the Blogs

29 Oct 2010

HIRING AND FIRING THE CHIAT WAY

Luke Blair: Buy services only once to deal with CSR

28 Oct 2010 | by Luke Blair

So now we know - or at least, many of you will by the time you read this - just how bad it is going to get in the public sector.

Ian Monk: Less backstabbing on the TV, please

28 Oct 2010 | by Ian Monk

The PR was an 'absolute disaster', opined the darkly bespectacled 'PR guru' on TV. We're always gurus, aren't we, when TV wants the opinion of a 'spin doctor' to fill in the infinite spaces of the rolling 24-hour news cycle?

Danny Rogers: A shaft of light for public sector comms

28 Oct 2010 | by Danny Rogers

The Comprehensive Spending Review will impact on every single comms professional in the public sector, and way beyond.

Alex Hilton: Cleaning up politics is not over yet

28 Oct 2010 | by Alex Hilton

Britain has plunged from 11th to 20th least corrupt nation in Transparency International's annual corruption league tables. This is mostly attributed to the expenses scandal, but the implications go further than politics.

Alex Aiken: follow Alastair Campbell and shape your council's strategy

27 Oct 2010 | by Alex Aiken

Alastair Campbell endorsed the government's approach to spending cuts this week. He was careful not to endorse the policies, but argued that the Coalition's ability to frame the debate gave them a critical strategic advantage in the battle for public opinion over the future of public services.

Andrew Walmsley on Digital: Murky media deals

27 Oct 2010 | by Andrew Walmsley

Too many contracts create the illusion of value for brands and force agencies to live on kickbacks.

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