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Following Google's recent algorithm changes to combat retailers looking for negative feedback, brands will have to be more alert than ever to bad reviews, writes Reform's Rosie Sayers.
Google's rejected bid for US-based startup Groupon could signal a sea change in where marketing spend is heading, writes Mark Palmer, founder of Maverick Planet and non-executive director of RMM.
Marks & Spencer has unveiled a nebulous positioning that relies as much on its history as innovation.
Amy Howarth, head of marketing at Uniqlo UK, wants to make its ecommerce site its flagship store. Interview by Andrew McCormick.
The rate of VAT jumps from 17.5% to 20% in January, leaving retailers to guess whether consumers will try to offset the 2.5% rise by bringing their bargain hunting forward from January to December.
The coffee chain is using its new Digital Network to differentiate itself from otherwise similar rivals.
Taking a lead from the US, over the past decade, sales of Halloween-related merchandise have soared, meaning the festival is now the third biggest by value behind Christmas and Easter.
Only a week after unveiling a revamped logo, clothing retailer Gap announced it would be returning with the original version following widespread derision of the new design on social networks.
The tour operator is trialling an approach where it will replace posters for last-minute deals with brand-building 'aspirational' images in the windows of its Thomson and First Choice stores.
Brands and retailers are caught in a perfect storm of sales promotion, writes Colin Lloyd, co-author of sales promotion history 'Beyond Redemption' and chairman of Motivcom.
