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Following Google's recent algorithm changes to combat retailers looking for negative feedback, brands will have to be more alert than ever to bad reviews, writes Reform's Rosie Sayers.
And so we approach the end of another tumultuous year in the PR business. A year in which we saw two of the biggest corporate crises of the 21st century so far, a new coalition Government and the latest steps in the technological revolution that continues to tear up the textbooks.
Brands and agencies will have to keep a close eye on the data they use as the Information Commissioner's Office reveals a new hard-line approach, writes Lewis Silkin's Phil James.
Technology is driving structural change in the newspaper industry, but the printed product remains the soul of the brand, writes Lawson Muncaster, managing director at City AM.
Google's rejected bid for US-based startup Groupon could signal a sea change in where marketing spend is heading, writes Mark Palmer, founder of Maverick Planet and non-executive director of RMM.
I wrote a month ago that the media and England's 2018 World Cup bid were on a violent collision course from which there could only be one winner.
The fallout from England's disastrous World Cup bid continued this week, prompting many to ask (in the style of a famous Sun headline): Was it the PR wot lost it?
Services such as Foursquare could present an irresistible opportunity for brands in the year ahead.
One of the things about working in an agency again is that I'm surrounded by people who read Campaign. And some of them, it seems, read this column.
With location-based services facing a battle for acceptance in Europe, Carsten Lind, EMEA head of insight at MediaCom, explains what it will take to make them go mainstream and why brands should be ready.
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