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Helen Edwards on Branding: Snakes and Ladders

07 Dec 2010 | by Helen Edwards

Helen uses her final throw of the dice in 2010 to suggest where the ups and downs will occur in 2011.

Helen Edwards on Branding: Not all it's cracked up to be

06 Dec 2010 | by Helen Edwards

Agencies aspire to return to the top table, but might they be misjudging the benefits of achieving this?

Editor's Comment: Sky's the limit

06 Dec 2010 | by Gareth Jones

You've taken the day off work, waited in all morning and watched all the Jeremy Kyle you can take. Then, at last, the bloke from Sky turns up to fix your satellite dish. Wouldn't it be nice if, while he was there, he could mend your boiler, insulate your loft and even take a look at that dripping tap?

Helen Edwards on Branding: Back to basics

24 Nov 2010 | by Helen Edwards

Santander's drive to recruit new customers belies the fact that it falls short in serving existing ones.

Opinion: Will focusing on branded content help put the fun back into Ford?

24 Nov 2010 | by Staff

The automotive manufacturer has drawn up a branded entertainment strategy to coincide with the launch of its latest Focus model as it looks to strengthen its appeal as a trusted car marque.

Editor's comment: Ford wants us to get engaged

17 Nov 2010 | by Gareth Jones

Ever since Procter & Gamble, Colgate-Palmolive and Lever Brothers decided to fund the first soap operas back in the 50s, the rewards for brands bold enough to invest in content have been clear.

Helen Edwards on Branding: The contrast ratio

10 Nov 2010 | by Helen Edwards

Marketers can learn much from behavioural insights into the desire for unity in human consumption.

Nudge nudge, think think

09 Nov 2010 | by Gareth Jones

Marketers have a wide choice of bandwagons to jump on, but the one with 'behavioural economics' painted on the side is creaking under the weight of its new passengers.

Helen Edwards on Branding: A blast from the past

03 Nov 2010 | by Helen Edwards

Marketers aiming to run 'breakthrough' workshops should look to the industrial age for inspiration.

Editor's comment: Microsoft's controlling interest

03 Nov 2010 | by Gareth Jones

Microsoft is waging war for control of your living room. This week the company fired the latest volley in its battle against its console rivals with a $500m marketing drive backing Kinect, its new motion-sensing control system for the Xbox 360.

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