Anthony Hilton: Is Wright making the right move?
02 Dec 2010 | by Anthony Hilton
Everyone knows these are tough times for the public relations industry in general and financial public relations in particular.
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Anthony Hilton: Signs are good for a prosperous 2011
15 Dec 2010 | by Anthony Hilton
The economics of financial PR firms have a lot in common with those of the medium-sized financial houses - what we used to call mid-cap brokers.
Anthony Hilton: Vodafone's battle to regain control
17 Nov 2010 | by Anthony Hilton
Vodafone is one of the biggest companies in the UK, but its activities have still been given a surprisingly large amount of coverage in recent months.
Anthony Hilton: Power shifts to in-house PR roles
04 Nov 2010 | by Anthony Hilton
There has been considerable comment in recent months about the number of senior journalists taking up senior positions in PR agencies.
Helen Edwards on Branding: A new consumer champion
26 Oct 2010 | by Helen Edwards
With the demise of Consumer Focus comes an opportunity for marketers to gain competitive edge.
CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face
21 Oct 2010 | by Simon Kershaw
We live in the age of "posting" and "tagging", and Aviva's new testimonial-based campaign cleverly rides such trends, writes Simon Kershaw.
Anthony Hilton: Media swallow rhetoric on cuts
20 Oct 2010 | by Anthony Hilton
Bill Clinton, when he was President of the US, was quoted as saying that in his next life he would like to come back as the bond market - because it scares everybody.
Helen Edwards on Branding: Apple of their eye
29 Sep 2010 | by Helen Edwards
Marketers should stop trying to ape Silicon Valley's finest and focus on their own brands' heritage.
Anthony Hilton: Trade bodies turn focus on lobbying
23 Sep 2010 | by Anthony Hilton
Trade associations used to be the way the Bank of England controlled the City - that and through its power of patronage.
Anthony Hilton: Firms must stand up for the truth
09 Sep 2010 | by Anthony Hilton
When I became the Daily Mail's stock market reporter in 1971, nearly 40 years ago, the great challenge was to avoid being taken for a ride by your contacts.
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