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Andrex has replaced its gambolling Labrador puppy, which was created by JWT in 1972, with a computer-generated canine that plays with friends, eats and sleeps in a 'puppy's world'.
Is there a client out there who isn't excited by the potential of social media? Judging from industry forums, conferences and articles, Facebook, YouTube, Twitter, et alia, are the bandwagon de nos jours.
With the demise of Consumer Focus comes an opportunity for marketers to gain competitive edge.
Marketers should stop trying to ape Silicon Valley's finest and focus on their own brands' heritage.
Marketers shouldn't fear using multiple messages to communicate a brand's singular attributes
Those eyeing up a brand acquisition need to answer several vital questions before leaping in with a bid.
Modern marketing has become so sophisticated that it sometimes ignores the biggest factor in nurturing consumer loyalty: trust in the brand is sometimes all you need.
Some brands have been around so long we can't imagine our world without them - from Anadin to Xerox and all the household names in between, writes Simon Kershaw.
Barry Scott could sell anything. Just by cleaning the odd penny and screeching 'Bang and the dirt is gone' like a deranged handyman, he's helped Cillit Bang achieve cult status.
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