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Best of the blogs

26 Nov 2010

PACKAGING IS STILL SO IMPORTANT

CREATIVE STRATEGY: Is The Spectator as original as it likes to think?

25 Nov 2010 | by Simon S Kershaw

The other week my fiancée graduated from Birkbeck, University Of London. Please bear with me, gentle readers, I am going somewhere with this.

Ian Monk: Be prepared for a royal soap opera

25 Nov 2010 | by Ian Monk

Princess Diana famously noted in one of her enduring media sound bites that her marriage was doomed because there were 'three of us' in it.

Danny Rogers: Premier clubs must keep PR players onside

25 Nov 2010 | by Danny Rogers

Who would be a comms chief at a big football club? It amazes me how, like the odd political or economic issue, football stories these days to develop at close to the speed of light.

Alex Hilton: Immigration cap traps the Tories

25 Nov 2010 | by Alex Hilton

The Government has finally announced its long-awaited immigration cap.

Alex Aiken: Localism bill will strengthen the importance of PR

24 Nov 2010 | by Alex Aiken

The expected Localism Bill will mark a step change in the way that councils communicate. The proposed legislation should strengthen the importance of public relations as a tool to engage local people but only if local authorities understand their new responsibilities and meet the spending challenge...

Helen Edwards on Branding: Back to basics

24 Nov 2010 | by Helen Edwards

Santander's drive to recruit new customers belies the fact that it falls short in serving existing ones.

Opinion: Will focusing on branded content help put the fun back into Ford?

24 Nov 2010 | by Staff

The automotive manufacturer has drawn up a branded entertainment strategy to coincide with the launch of its latest Focus model as it looks to strengthen its appeal as a trusted car marque.

Andrew Walmsley on Digital: A lot of buzz about nothing

24 Nov 2010 | by Andrew Walmsley

Beware the claims made by digital monitoring services about the accuracy of the data they provide.

Editor's comment: ITV's vote of confidence

23 Nov 2010 | by Gareth Jones

It's not often that broadcasters are accused of 'daylight robbery', but this was the charge levelled at ITV back in 2007, when it found itself at the centre of a premium-rate phone-in scandal.

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