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Services such as Foursquare could present an irresistible opportunity for brands in the year ahead.
Large sections of the marketing and advertising community are making a huge mistake by not accepting that 'double jeopardy' affects every aspect of their work.
Andrex has replaced its gambolling Labrador puppy, which was created by JWT in 1972, with a computer-generated canine that plays with friends, eats and sleeps in a 'puppy's world'.
Helen uses her final throw of the dice in 2010 to suggest where the ups and downs will occur in 2011.
Agencies aspire to return to the top table, but might they be misjudging the benefits of achieving this?
You've taken the day off work, waited in all morning and watched all the Jeremy Kyle you can take. Then, at last, the bloke from Sky turns up to fix your satellite dish. Wouldn't it be nice if, while he was there, he could mend your boiler, insulate your loft and even take a look at that dripping tap?
Over the next few months, Heathrow is to host a range of experiential activity focusing on the UK's calendar of cultural and sporting events, as it concentrates its marketing efforts on younger people.
The idea that free online content is killing media owners is wrong. It's free data that's their problem.
Santander's drive to recruit new customers belies the fact that it falls short in serving existing ones.
The automotive manufacturer has drawn up a branded entertainment strategy to coincide with the launch of its latest Focus model as it looks to strengthen its appeal as a trusted car marque.
