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The Marketing Society's tie-up with The Prince's May Day Network to develop a common language for environmental claims should be met with both applause and trepidation.
The headlines from the high street are still grim. Sales in retail stores in May fell 1.6% year on year, according to the Office for National Statistics. And while the direction of online consumer spending is still upwards, growth is now single-digit rather than more than 30% as it was last year, according...
Q The top boss in our company is becoming really un-user friendly and is not taking any of our requests seriously. We know times are hard and we must cut costs throughout the company. However, most of the perks we used to enjoy have been taken away. Until recently, we haven't complained as we thought...
Stephen Carter's Digital Britain report was immediately dismissed by one newspaper as "more of a sketch than a blueprint". There is certainly more work to do, but criticising the baby for immaturity after a gestation of only nine months is irrational.
So, just as media regulator Ofcom delivers a damning verdict on Sky's hegemony in the premium pay-TV market, another plucky competitor slinks off into the distance with its tail between its legs.
A bold, marketing-led approach would help companies catch the eye of investors as the economy rallies.
LONDON - Craig Mawdsley, joint head of planning at Abbott Mead Vickers BBDO, reviews the PC World commercial which had the seventh highest recall with the public for the Adwatch for 1 July.
The iconic name has re-emerged following its acquisition by Shop Direct Home Shopping. Now Woolworths must find a way to convince consumers of its credentials in a clicks-only environment
Vice-president of marketing for mobile services, EMARA, Motorola - The first and second results take us to the website for an artist of the same name.
This media brand launched in February 1989 and started carrying live Premiership football in 1992. It launched its digital satellite service in 1998 and discontinued its analogue service in 2001.
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